Connected Packaging Market Report 2026

Connected Packaging Market Overview

• Connected Packaging market size has reached to $34.63 billion in 2025 • Expected to grow to $57.55 billion in 2030 at a compound annual growth rate (CAGR) of 10.6% • Growth Driver: Rising E-Commerce Activities Fueling The Market Due To Enhanced Consumer Convenience And Digital Retail Expansion • Market Trend: Developing Connected Packaging Solutions To Enhance Consumer Engagement, Product Authentication, And Supply Chain Transparency • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Connected Packaging Market?

Connected Packaging Refers To Packaging Solutions That Integrate Digital Technologies To Create Interactive And Intelligent Consumer Experiences. It Enables Real-Time Tracking, Authentication, And Communication Between Products And Users Through Embedded Smart Features. Connected Packaging Enhances Brand Engagement And Operational Efficiency By Leveraging Data-Driven Insights And Digital Connectivity. The main types of connected packaging include active packaging, interactive packaging, and intelligent packaging. Active packaging refers to packaging solutions designed to interact with the packaged product or its environment to extend shelf life and maintain quality. The services include data analytics services, digital integration services, supply chain monitoring services, customer engagement services, smart labeling services, implementation services, and maintenance and support services. The technologies include QR codes, near field communication, radio frequency identification, augmented reality, and others. The applications include food and beverage, pharmaceuticals, personal care, consumer electronics, and others, catering to key end users such as retail, healthcare, logistics, and others.

What Is The Connected Packaging Market Growth Forecast?

The connected packaging market size is expected to see rapid growth in the next few years. It will grow to $57.55 billion in 2030 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to growing focus on digital integration, increasing use of IoT-enabled packaging, rising need for anti-counterfeiting solutions, expansion of e-commerce and retail channels, and rising emphasis on sustainability in packaging. Major trends in the forecast period include advancements in augmented reality packaging, innovations in intelligent sensors, developments in connected packaging platforms, research and developments in data analytics solutions, and integration of blockchain for traceability.

Global Connected Packaging Market Segmentation

1) By Type: Active Packaging, Interactive Packaging, Intelligent Packaging 2) By Service: Data Analytics Services, Digital Integration Services, Supply Chain Monitoring Services, Customer Engagement Services, Smart Labeling Services, Implementation Services, Maintenance And Support Services 3) By Technology: QR Codes, Near Field Communication, Radio Frequency Identification, Augmented Reality, Other Technology 4) By Application: Food And Beverage, Pharmaceuticals, Personal Care, Consumer Electronics, Other Applications 5) By End-User: Retail, Healthcare, Logistics, Other End-Users Subsegments: 1) By Active Packaging: Time Temperature Indicators, Oxygen Scavengers, Ethylene Scavengers, Moisture Absorbers, Antimicrobial Packaging 2) By Interactive Packaging: Quick Response Codes, Augmented Reality Packaging, Near Field Communication, Scratch and Reveal Codes, Digital Triggered Content 3) By Intelligent Packaging: Radio Frequency Identification Tags, Sensors for Freshness, Tamper Evident Indicators, Smart Labels, Temperature Monitoring Devices

What Is The Driver Of The Connected Packaging Market?

The increasing e-commerce activities are expected to propel the growth of the connected packaging market going forward. E-commerce activities are the processes of buying, selling, marketing, paying for, delivering, and servicing products or services over digital networks, primarily the internet, involving interactions between businesses, consumers, and platforms. The increasing e-commerce activities are due to the convenience of online shopping, which allows consumers to browse, compare, and purchase products anytime and anywhere with minimal effort. Connected packaging supports e-commerce by enhancing product traceability, improving customer engagement through digital interactions, enabling real-time tracking, and building trust between brands and online consumers. For instance, in May 2025, according to the Sellers Commerce, a US-based e-commerce platform, United States e-commerce sales stood at $1.19 trillion in 2024, an increase of 8.2% from the previous year. Therefore, the increasing e-commerce activities are driving the growth of the connected packaging industry.

Key Players In The Global Connected Packaging Market

Major companies operating in the connected packaging market are International Paper Company, Tetra Pak International S.A., Amcor plc, Ball Corporation, Avery Dennison Corporation, Mondi plc, Smurfit Kappa Group plc, CCL Industries Inc., Multi-Color Corporation, Fedrigoni S.p.A., SML Group Limited, Impinj Inc., ePac Flexible Packaging, Paragon ID, Identiv Inc., PragmatIC Semiconductor Ltd., Wiliot Ltd., Tadbik Ltd., WestRock Company, Touchcode Inc.

Global Connected Packaging Market Trends and Insights

Major companies operating in the connected packaging market are focusing on developing innovative solutions, such as consumer connected packaging technologies, to accelerate the adoption of connected tools such as QR codes, NFC tags, and RFID for consumer engagement, product authentication, and supply chain transparency. Consumer connected packaging technologies are digital solutions embedded into product packaging that enable interactive experiences, secure tracking, and real-time data collection across the product lifecycle. For instance, in November 2023, the Active & Intelligent Packaging Industry Association (AIPIA) launched the Consumer Connected Packaging initiative. This program brings together brands and technology partners to promote QR codes, NFC, RFID, AR, and blockchain, facilitating interactive traceability and transparent consumer engagement that support large-scale connected packaging deployment. This initiative represents a significant technological advancement by integrating digital innovations with packaging and supply chain needs, bridging interactive consumer experiences with operational efficiency. It offers a scalable and effective solution for enhancing transparency, engagement, and traceability across product networks.

What Are Latest Mergers And Acquisitions In The Connected Packaging Market?

In October 2024, TOPPAN Holdings Inc., a Japan-based provider of printing, security, and integrated digital solutions, acquired Selinko SA for an undisclosed amount. With this acquisition, TOPPAN aims to strengthen its IoT and smart packaging offerings particularly NFC-based ID authentication and anti-counterfeit solutions targeting luxury brands and enhancing connected packaging capabilities. Selinko SA is a Belgium-based provider of digital authentication and anti-counterfeiting solutions for brand protection.

Regional Insights

North America was the largest region in the connected packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Connected Packaging Market?

The Connected Packaging Market Includes Revenues Earned By Entities By Providing Services Such As Data Analytics Services, Digital Integration Services, Supply Chain Monitoring Services, Customer Engagement Services, Smart Labeling Services. The Market Value Includes The Value Of Related Goods Sold By The Service Provider Or Included Within The Service Offering. Only Goods And Services Traded Between Entities Or Sold To End Consumers Are Included. The Connected Packaging Market Consists Of Sales Of Smart Labels, Intelligent Packaging Sensors, Radio Frequency Identification Tags, Near Field Communication Tags, Connected Packaging Platforms, Augmented Reality Packaging Solutions. Values In This Market Are ‘Factory Gate’ Values, That Is The Value Of Goods Sold By The Manufacturers Or Creators Of The Goods, Whether To Other Entities (Including Downstream Manufacturers, Wholesalers, Distributors And Retailers) Or Directly To End Customers. The Value Of Goods In This Market Includes Related Services Sold By The Creators Of The Goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Connected Packaging Market Report 2026?

The connected packaging market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the connected packaging industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.