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Functions

New Product Development

Concept Testing
Analyze unmet needs of
customers
Benchmark products
Understand customers with
detailed B2B and B2Ccustomers studies

Sourcing

Identify and assess suppliers
and outsourcers
Benchmark operational
effectiveness, parameters,
peers

Investment

Invest in growth markets
Evaluate markets with a wide
range of indicators and
alternative data points

Strategy

Identify growth markets to
target
Assess and compare
opportunities in different
geographies
Assess competitor's strengths,
weaknesses, threats and
opportunities
Monitor market developments
and competitor activities

Marketing

Understand customers with
detailed B2B and B2C customer
studies
Evaluate routes to market
though distribution and
marketing studies
Identify market share and set
targets

Finance

ROI analysis
Project finance assessments

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